Data Warehousing for E-Business - Softcover

Inmon, W. H.; Terdeman, R. H.; Norris-Montanari, Joyce; Meers, Dan; Montanari, Joyce

9780471415794: Data Warehousing for E-Business

Softcover

ISBN 10: 0471415790 ISBN 13: 9780471415794

Publisher: Wiley, 2001

As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order to:
o Capture clickstream data that customers enter at the Webhouse
o Interface with HTML, XML, and other Web applications
o Integrate clickstream data with legacy database systems
o Design the data warehouse for optimum performance and scalability
o Store and archive high volumes of data at reasonable costs
o Analyze e-business data to spot new marketing and sales opportunities

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From the Back Cover:

Master the challenges of e-business with advice from the leaders in data warehousing

Data Warehousing for E-Business

As e-business continues to expand, the ability of technology to support it becomes even more critical. Bill Inmon and his expert team of coauthors explain how to navigate the data warehouse environment using a proven architecture invented by Inmon himself-- the corporate information factory (CIF). You'll learn how each component of the CIF relates to specific Web technologies, including HTML and XML interfaces, and how to capture and analyze the vast flow of incoming data.

Along the way, the authors provide in-depth guidance on:
* Designing the data warehouse architecture to meet the high-performance requirements of data-intensive Web sites
* Integrating Web data with legacy database systems
* Data storage and archiving techniques to handle high volumes of data at reasonable costs
* Methods for analyzing Web data to identify marketing and sales opportunities

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About the Author:

W. H. INMON, the acknowledged "father of data warehousing," is a partner in www.billinmon.com, a Web site for the corporate information factory. He has written over forty books on databases, database management, and data warehouse technology, and he speaks regularly at leading industry conferences.
R. H. TERDEMAN has over thirty years' experience in the data processing industry. In his role as Chief Data Warehousing Architect of EMC Corporation, he visits with more than one hundred companies a year to advise and consult on data warehouse infrastructure design.
JOYCE NORRIS-MONTANARI is a Senior Vice President for Intelligent Solutions, Inc. and a leading data warehouse and meta data expert. She speaks frequently at data warehouse conferences and is a contributor to several trade publications.
DAN MEERS is a business consultant specializing in CIF strategies for e-business support. He has fifteen years of computing and data management experience and has collaborated on the publication of various trade journal articles, industry books, and technical papers.

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