Essentials of Marketing Research - Hardcover
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
"synopsis" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2003
- ISBN 10 047142773X
- ISBN 13 9780471427735
- BindingHardcover
- Number of pages576
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