Strategic Market Management - Softcover

Aaker, David A.

Softcover

ISBN 10: 0471532533 ISBN 13: 9780471532538

Publisher: Wiley, 1992

Synopsis

Covers the nature of marketing strategy, its development and implementation. Focuses on how to analyze the external environment, strategic investment decisions and the identification of sustainable competitive advantages. New features include: an expanded introduction to external analysis, strategy development discussion agendas, the value chain, revised chapters on differentiation and global strategy, shareholder value analysis and a new SCA chapter.

About this title

From the Back Cover:

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University

The Leading Authority–Now Revised!

Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment.  It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.

Highlights of this Seventh Edition include:

• Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
• New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
• New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
• An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

About the Author:

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.  He is a leading expert on brand strategy and strategic marketing.  He is the author of over seven books for both the practioner and the student of marketing.

About this edition

• Publisher: Wiley
• Publication date: 1992
• ISBN 10: 0471532533
• ISBN 13: 9780471532538
• Binding: Paperback
• Edition number: 3
• Number of pages: 416