How to Start, Run, and Stay in Business, 2nd Edition - Softcover

Kishel, Gregory F.; Kishel, Patricia Gunter

Softcover

ISBN 10: 0471592552 ISBN 13: 9780471592556

Publisher: Wiley, 1993

Synopsis

The best small business guide in America just got better!
* What kind of business is right for me?
* Where do I go for financing?
* How much should I charge?
* How do I find good personnel?
* What kind of bookkeeping system is best for me?
* How much insurance do I need?
For over a decade, more than 100,000 small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Second Edition now offers three new chapters on making a business plan, managing and motivating your employees, and selling and servicing. Some of the features that have made this guide such a huge success include:
* An interactive handbook format, featuring dozens of check-lists and examples, that takes you step-by-step through all the tough nuts-and-bolts decisions
* Sample forms and statements, including job applications, accounting forms, and inventory cards, to make sure that you're organized from the start
* Budgeting, advertising, and marketing plans that help you outline a strategy for success
* A "Getting Help" directory to pro bono organizations--expert advice, free of charge!

About this title

From the Back Cover:

A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.

Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:

• Preparing a business plan
• Finding the right location
• Deciding on an ownership structure
• Record keeping and taxes
• Financing and capital
• Inventory and distribution
• Hiring and staffing
• Managing and motivating people
• Marketing and promotions
• Risk management
• And much more

In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

About the Author:

GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing.

About this edition

• Publisher: Wiley
• Publication date: 1993
• ISBN 10: 0471592552
• ISBN 13: 9780471592556
• Binding: Paperback
• Edition number: 2
• Number of pages: 240