Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success - Hardcover

Ted Hart; James M. Greenfield; Michael Johnston

3.29

24 ratings by Goodreads

9780471691884: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

Hardcover

ISBN 10: 0471691887 ISBN 13: 9780471691884

Publisher: Wiley, 2005

View all copies of this ISBN edition:

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

ePhilanthropy is an ongoing process of communicating, educating, cultivating, and soliciting nonprofit supporters to build and enhance stronger relationships. It has become such a powerful tool that many of the most seasoned professionals have not only learned new skills but have also completely reevaluated how they approach almost every aspect of fundraising.

Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods.

Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:

The Relationship: Integrate All Supporter Messages
Give Supporters a Reason to Visit You Online
Interact with Supporters, Don't Just Send Messages
Communicate Using Multiple Methods
Assess and Improve Performance

Featuring an impressive group of international contributors addressing global applications, this excellent how-to guide is based on real-life occurrences and case studies demonstrating proven, practical ways to use the advantages of the Internet in all areas of public awareness and mass communications. Readers will benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for the Internet to:

Advance their causes
Inform their public
Raise public confidence and trust in their mission and vision
Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters

Nonprofit Internet Strategies is a powerful tool for nonprofit managers and everyone leading a nonprofit organization in marketing, communications, and fundraising, as well as information technology.

From the Back Cover:

A comprehensive best-practices approach to developing multiple strategies for using the Internet to boost your nonprofit's success

Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:

Advance their causes
Inform their public
Raise public confidence and trust in their mission and vision
Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters

Featuring an international group of contributors, this practical manual provides global applications with how-to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.

"About this title" may belong to another edition of this title.