Global and Transnational Business: Strategy and Management - Softcover
Synopsis
In Global and Transnational Business: Strategy and Management, the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management.
* Reviews the work of leading authors and presents this within the context of an integrative framework which establishes clear links between global strategy, global management and global competitiveness.
* Provides an understanding of turbulent international business environments.
* Explores key issues involved in the management and coordination of global companies.
* Analyses forces at work in the international business environment and their implications for business strategy.
* Contains numerous case studies of differing length: short cameo cases reinforce themes explored in the text and longer case studies are used to unify the main themes of the book.
"synopsis" may belong to another edition of this title.
From the Back Cover
In Global and Transnational Business, the authors discuss the complex strategic issues involved in global and international business. They provide a review of the work of leading authors in the field and present this within the context of an integrative framework. This framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management. The text also includes the following features:
* Explores key issues in the management and co-ordination of global companies.
* Analyses forces at work in the international business environment and their implications for business strategy.
* Includes six substantive case studies from different industries which illustrate themes discussed in the text.
Global and Transnational Business can be used as a core textbook for courses in international business, global business, international business strategy and international business environment.
About the Author
George Stonehouse is Principal Lecturer in International Strategic Management and Research Co-ordinator at Newcastle Business School, University of Northumbria. He is also Visiting Professor at Zhengzhou University of Technology, People's Republic of China. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. Tony Purdie is Senior Lecturer in Strategic Management and Course Leader, International Programmmes at Newcastle Business School.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons Inc
- Publication date2000
- ISBN 10 0471988197
- ISBN 13 9780471988199
- BindingPaperback
- Edition number1
- Number of pages272
- EditorStonehouse George
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Global and Transnational Business
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John Wiley & Sons, Chichester, 2004
ISBN 10: 0471988197
ISBN 13: 9780471988199
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