Mass Communication Theory: Foundations, Ferment, and Future - Softcover

Baran, Stanley J.; Davis, Dennis K.

Softcover

ISBN 10: 0495503630 ISBN 13: 9780495503637

Publisher: Cengage Learning, 2008

Synopsis

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

About this title

About the Author:

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

About this edition

• Publisher: Cengage Learning
• Publication date: 2008
• ISBN 10: 0495503630
• ISBN 13: 9780495503637
• Binding: Paperback
• Edition number: 5
• Number of pages: 400