COMM (with Access Bind-In Card) - Softcover

Verderber, Rudolph F.; Verderber, Kathleen S.; Sellnow, Deanna D.

Softcover

ISBN 10: 0495912352 ISBN 13: 9780495912354

Publisher: Wadsworth Publishing, 2009

Synopsis

Created through a "student-tested, faculty approved" review process, COMM is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes to help you review the most important concepts, downloadable flash cards, interactive video, Audio Study Tool review downloads, and Speech Builder Express 3.0 features that let you study wherever you are, whenever you have time. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students like you. From its abbreviated, no-nonsense title, to its useful content and engaging style, COMM is the perfect introductory speech communication text for modern learners.

About this title

About the Author:

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Review:

"I think the students will love the color, the engaging aspects of the layout. The most appealing thing to my colleagues will be that it is engaging for their students and they will be more likely to read the text."

About this edition

• Publisher: Wadsworth Publishing
• Publication date: 2009
• ISBN 10: 0495912352
• ISBN 13: 9780495912354
• Binding: Paperback
• Number of pages: 272