Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac) - Softcover

Baran, Stanley J.; Davis, Dennis K.

Softcover

ISBN 10: 0534561632 ISBN 13: 9780534561635

Publisher: Cengage Learning, 2002

Synopsis

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.

About this title

About the Author:

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

About this edition

• Publisher: Cengage Learning
• Publication date: 2002
• ISBN 10: 0534561632
• ISBN 13: 9780534561635
• Binding: Paperback
• Edition number: 3
• Number of pages: 400