The Challenge of Effective Speaking (with CD-ROM and SpeechBuilder Express™/InfoTrac) (Available Titles CengageNOW) - Softcover

Verderber, Rudolph F.; Verderber, Kathleen S.

Softcover

ISBN 10: 0534646972 ISBN 13: 9780534646974

Publisher: Cengage Learning, 2005

Synopsis

THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true teachers of public speaking who have been in the classroom for many years and who have adapted their methods to best meet the needs of their changing student body, this Thirteenth Edition stays true to what has made it a market-leading text for hundreds of thousands of students. THE CHALLENGE OF EFFECTIVE SPEAKING presents the speechmaking process in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speechmaking activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking. THE CHALLENGE OF EFFECTIVE SPEAKING prepares students to take what they have learned in the classroom and apply it to their everyday lives.

About this title

About the Author:

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Review:

"Verderber does not preach to the student, he takes them through the actual process of putting a speech together. Not only does Verderber provide extensive examples of important concepts, they are visually represented as well. The progression of chapters makes complete sense to the steps of preparation included in a speech, i.e.. Each chapter builds on the previous chapter ideas."

"The level of writing is one of my favorite aspects of this text; it is not elemental nor is it too challenging. The directness with frequent, appropriate examples is the element that makes it readable and understandable. The examples are all pertinent."

"Verderber is a solid, comprehensive text for the basic speech course with excellent examples and a nice overall structure and look."

"My main attraction to the Verderber text is the manner in which the topics are correlated to actual steps needed to perfect public speaking attempts. I feel the beginner student would find the step by step approach comforting in level of assistance."

"The textbook supports the goals of my class by relating to students how to apply public speaking outside of the classroom and incorporates technology. The three greatest strengths of this text are 1) the tone of the writing, 2) the use of technology and 3) the amount of detail and use of specific examples. The tone of the writing is formal without being unreachable."

About this edition

• Publisher: Cengage Learning
• Publication date: 2005
• ISBN 10: 0534646972
• ISBN 13: 9780534646974
• Binding: Paperback
• Number of pages: 340