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The zoological work on cultural evolution reveals strange and even amazing facts about animals no matter how large or small their brains are--indeed, some just barely have what we can call a brain. The actions of a few individuals, or even just a single one, can dramatically shift the evolutionary future of a particular population fundamentally because individuals are keen copiers.
The author presents his own and others' research into imitative learning and makes a compelling case for its ubiquity. He suggests that a vast range of behavioral science is hampered by its reliance on biological (especially genetic) explanations, and that researchers would do well to sift more carefully between nature and nurture. It's an intriguing notion, and makes The Imitation Factor well worth reading--and besides, everyone else is doing it. --Rob Lightner
Susan Blackmore, Author of "The Meme Machine" "To understand humans, you much understand culture. To understand culture, you must understand imitation in animals. To understand imitation you must read Dugatkin. His clear and entertaining prose weaves a vivid tapestry from a wide range of research and novel ideas. This book will propel the cultural evolution meme to exponentially increasing replication."
Randy M. Nesse, M.D., University of Michigan, Author of "Why We Get Sick".
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