The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing - Softcover

Miller, Shawn M

Softcover

ISBN 10: 0692772812 ISBN 13: 9780692772812

Publisher: Performance Institute, 2016

Synopsis

What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others.Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You'll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community. "The best brands turn their customers into volunteer marketers. Shawn Miller shows you precisely how to activate and amplify these raving fans. Recommended!" - Jay Baer, President of Convince & Convert and author of Hug Your Haters"Great companies are great because they have great people. In today's digital world it is vital that brands empower their greatest assets to tell their stories for them, share their insights and demonstrate the authenticity of the brand." - Brian Fanzo, better known as @iSocialFanz, Change Evangelist and Millennial Thought Leader "More than ever, you need to focus on customer experience and word-of-mouth marketing. The New Face of Your Brand is the guide that will help you get it done!" - Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman C-Suite Network

About this title

From the Inside Flap:

Shawn Miller is one of the prophetic few at the absolute forefrontof the monumental sea change that has taken place in social media.
 
One of the amazing pronouncements is the recent death of "OrganicReach." With this funeral, so begins a saga of the modern version of"word-of-mouth advertising."
 
Unlike the days of yesteryear, word-of-mouth advertising is notslow and occasional. It takes place at light speed and multiplies like a virus.The new trend that the wise ones see and are adopting is the creation of socialadvocacy communities.
 
Shawn brilliantly makes the case for this massive shift and, farmore importantly, explains exactly how to take advantage of these changes inyour business.
 
Just a few short years from now, we will all be looking back andwondering why we could not see the blindingly obvious at the time.
 
Those who either see it now, or have the good sense to takeadvantage of the vision of those who do, will be sitting on fat bank accounts,dominating market shares and a position of leadership in their market segment.
 
Well written and easy to understand, this book is a landmark inthe evolution of social media. I would be remiss if I simply said "You need toread this book!" Instead, I will say it this way: "You would be extremelyunwise to miss this opportunity."
 
Kellan Fluckiger

About the Author:

Shawn M. Miller Chief Experience Officer, Smync Shawn is an Entrepreneur, Investor and Advisor with 25 years of international business experience specializing in marketing, customer service and training. As Chief Experience Officer at Smync; Shawn is leading development of User Experience on both the brand and the customer side of Smync hosted Social Brand Advocate Communities. Shawn lives in Holland, Michigan, USA with his wife Amy and two teenage daughters. The Millers are very active in their community and enjoy the outdoors in Michigan year-round. Klout tracks Shawn among the Top 0.1% of Influencers on-line on the competitive topics of Business, Entrepreneurship, and Social Media. And now add to this resume Best Selling Author. Connect with him on LinkedIn on Twitter @ShawnMMiller or Snapchat username theshawnmmiller

About this edition

• Publisher: Performance Institute
• Publication date: 2016
• ISBN 10: 0692772812
• ISBN 13: 9780692772812
• Binding: Paperback
• Number of pages: 164