Attitudes and Persuasion--Classic and Contemporary Approaches - Softcover
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
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About the Author:
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
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- PublisherWilliam C Brown Pub
- Publication date1981
- ISBN 10 0697065510
- ISBN 13 9780697065513
- BindingPaperback
- Edition number1
- Number of pages336
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Attitudes and Persuasion--Classic and Contemporary Approaches
Published by
William C Brown Pub
(1981)
ISBN 10: 0697065510
ISBN 13: 9780697065513
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks138283
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