The House of Gucci - Softcover
In this account of the ascent, eventual collapse, and the resurrection of the Gucci dynasty, Sara Forden takes us behind the scenes of the second "Trial of the Century" and exposes the passions, the power, and the vulnerabilities of the greatest fashion family of our times.
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Review:
A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing. Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history. --Wendy Smith
About the Author:
Sara Gay Forden is the former Milan bureau chief and business correspondent for Women's Wear Daily. Now editor in chief of the new Italian magazine L'UNA, she lives in Milan with her Italian husband and their young daughter.
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- PublisherHarperCollins Publishers (Australia) Pty Ltd
- ISBN 10 073226989X
- ISBN 13 9780732269890
- BindingPaperback
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The House of Gucci
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HarperCollins Publishers (Australia) Pty Ltd
ISBN 10: 073226989X
ISBN 13: 9780732269890
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