The Collaborative Enterprise - Softcover

Campbell, Andrew; Goold, Michael

Softcover

ISBN 10: 0738203106 ISBN 13: 9780738203102

Publisher: Basic Books, 2000

Synopsis

For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

About this title

About the Author:

Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!

About this edition

• Publisher: Basic Books
• Publication date: 2000
• ISBN 10: 0738203106
• ISBN 13: 9780738203102
• Binding: Paperback
• Number of pages: 240