Brand Driven: The Route to Integrated Branding Through Great Leadership - Hardcover
A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.
"synopsis" may belong to another edition of this title.
About the Author:
F. Joseph LePla has worked with a broad range of companies for 20 years to develop and manage their brands. Prior to co-founding Parker LePla, he was a corporate vice president of public relations, President of a full service marketing agency, and Vice President of corporate relations for a national financial services company.
Review:
""This book demystifies the concept and re-defines the boundaries of Branding from seeing it as a specialized marketing term to a broad holistic framework within which to consider every dimension of my business."" -- Roanan O'Loan, Senior Organizational Consultant, Microsoft
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2003
- ISBN 10 0749437979
- ISBN 13 9780749437978
- BindingHardcover
- Edition number1
- Number of pages288
- Rating
Buy New
Learn more about this copy
US$ 37.65
Shipping:
US$ 4.00
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Brand Driven: The Route to Integrated Branding Through Great Leadership
Seller:
Rating
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0749437979
Buy New
US$ 37.65
Convert currency
Seller Image
Brand Driven : The Route to Integrated Branding Through Great Leadership
Seller:
Rating
Book Description Condition: New. Seller Inventory # 1188743-n
Buy New
US$ 40.61
Convert currency
Seller Image
Brand Driven: The Route to Integrated Branding Through Great Leadership by Davis, Susan V., Lepla, F. Joseph [Hardcover ]
Published by
Kogan Page
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: 10
Seller:
Rating
Book Description Hardcover. Condition: new. Seller Inventory # 9780749437978
Buy New
US$ 44.35
Convert currency
Stock Image
Brand Driven The Route to Integrated Branding Through Great Leadership
Published by
Kogan Page
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780749437978
Buy New
US$ 49.36
Convert currency
Seller Image
Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardback or Cased Book)
Published by
Kogan Page 4/1/2003
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Hardback or Cased Book. Condition: New. Brand Driven: The Route to Integrated Branding Through Great Leadership 1.44. Book. Seller Inventory # BBS-9780749437978
Buy New
US$ 49.51
Convert currency
Stock Image
Brand Driven: The Route to Integrated Branding Through Great Leadership
Published by
Kogan Page
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780749437978_lsuk
Buy New
US$ 44.84
Convert currency
Stock Image
Brand Driven: The Route to Integrated Branding Through Great Leadership
Published by
Kogan Page Ltd
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780749437978
Buy New
US$ 50.92
Convert currency
Stock Image
Brand Driven The Route to Integrated Branding Through Great Leadership
Published by
Kogan Page
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780749437978
Buy New
US$ 45.74
Convert currency
Stock Image
Brand Driven
Published by
Kogan Page Ltd
(2003)
ISBN 10: 0749437979
ISBN 13: 9780749437978
New
Hardcover
Quantity: 15
Seller:
Rating
Book Description Condition: New. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713. . 2003. Hardback. . . . . Seller Inventory # V9780749437978
Buy New
US$ 68.66
Convert currency
Stock Image
BRAND DRIVEN: THE ROUTE TO INTEG
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.5. Seller Inventory # Q-0749437979
Buy New
US$ 76.68
Convert currency