Harry Beckwith Selling the Invisible ISBN 13: 9780752821030

Selling the Invisible - Hardcover

Harry Beckwith

9780752821030: Selling the Invisible
Hardcover
ISBN 10: 0752821032 ISBN 13: 9780752821030
Publisher: Cassell, 1999
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Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.

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  • PublisherCassell
  • Publication date1999
  • ISBN 10 0752821032
  • ISBN 13 9780752821030
  • BindingHardcover
  • Number of pages272
  • Rating

Other Popular Editions of the Same Title

9780752821047: Selling The Invisible: A Field Guide To Modern Marketing

Featured Edition

ISBN 10:  0752821040 ISBN 13:  9780752821047
Publisher: Orion Business Books, 1999
Softcover

  • 9781600241017: Selling the Invisible: A Field Guide to Modern Marketing

    Grand ..., 2008
    Audio CD

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Beckwith, Harry
Published by Texere Publishing,US (1999)
ISBN 10: 0752821032 ISBN 13: 9780752821030
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