Jamie Ivey La Vie en Rose ISBN 13: 9780753823859

La Vie en Rose - Softcover

9780753823859: La Vie en Rose
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In Jamie Ivey's delightful sequel to Extremely Pale Rosé, he attempts what seems the impossible—running a successful rosé bar in France. French friends laugh heartily and say it’s the silliest idea they’ve ever heard! Why, the customers for bars are mostly men and rosé is seen a woman’s drink; not to mention, it’s a seasonal drink and his trade will vanish come September! Then as if that wasn’t enough, bars make their money from food, rosé isn’t meant to accompany food. It’s flat out preposterous. But Jamie looks at the entire scheme through rosé tinted glasses, and the idea proves irresistible. In spite of everything, rosé sales are booming in France and the sales of reds and whites have grown stagnant. If Jamie can just find that perfect bar, in a pretty square, and chalk up a daily selection of different rosés, the bar could be a great success.

In a charmingly misguided journey that takes Jamie from Aix to Uzés and from Cannes to Juan Les Pins, he visits some of the eccentric yet wise vingerons from his previous journey and discovers what the French attitude to rosé really is. Are gnarled old men discarding their pastis and sipping pale rosé? Is it just a myth that the French don't drink rosé with food? Are the young the real reason for booming sales? Before he knows it, he has found the perfect bar hidden in the hills of the Luberon, and will do it up over the winter months. For all who enjoyed Extremely Pale Rosé, and envied Jamie’s candidly hilarious adventures, La Vie En Rosé is the perfect second glass.

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Book Description:
In his charming sequel, Jamie Ivey learns how to run a successful rosé bar in France. French friends say it’s the silliest idea ever. Men go to bars, but women drink rosé; as a seasonal drink, the trade will vanish come fall; bars make money from food, but rosé isn’t supposed to go with food! Yet in spite of these minor details, rosé sales are booming and typical wine sales are stagnant. If Jamie can just find a small bar in pretty square and serve up a daily selection of rosés, his bar could be a great success! But, he needs the right bar. With a little ingenuity, a little creativity, and a lot of passion for rosé, Jamie sets off to discover what's behind this mythic drink. Working in local bars and revisiting vignerons he met last trip, he makes his way south to a bar he bought deep in the hills of Luberon where he will try to make his start. For those who envied Jamie and Tanya Ivey’s first hilarious adventures, La Vie En Rosé provides the perfect second glass.
About the Author:

JAMIE IVEY is the author of the 2006 Gourmand Award-winning Extremely Pale Rosé. Formerly a lawyer in London he now spends his time in the south of France making a living by selling rosé with his wife Tanya.

For more information, please visit: www.extremelypalerose.com.

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  • PublisherPhoenix
  • Publication date2008
  • ISBN 10 0753823853
  • ISBN 13 9780753823859
  • BindingPaperback
  • Number of pages256
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Other Popular Editions of the Same Title

9780312375447: La La Vie en Rosé: A Very French Adventure Continues

Featured Edition

ISBN 10:  0312375441 ISBN 13:  9780312375447
Publisher: St. Martin's Press, 2008
Hardcover

  • 9780297852285: La Vie En Rose

    Weiden..., 2007
    Hardcover

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