Propaganda and Persuasion - Hardcover

Jowett, Garth S.; O′Donnell, Victoria J.

Hardcover

ISBN 10: 0761911464 ISBN 13: 9780761911463

Publisher: SAGE Publications, Inc, 1999

Synopsis

The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

About this title

About the Author:

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals.

Review:

Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --Amazon Review

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 1999
• ISBN 10: 0761911464
• ISBN 13: 9780761911463
• Binding: Hardcover
• Edition number: 3
• Number of pages: 448