A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini′ chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
"synopsis" may belong to another edition of this title.
"This Handbook contains an impressive collection of cutting-edge contributions that should be of keen interest to service researchers and practitioners. It represents some of the best and most recent thinking on a wide range of service topics."
-- A. Parasuraman"This new handbook provides a wealth of stimulating ideas and guidelines for improving the quality and effectiveness of service offerings."
-- Philip Kotler"About this title" may belong to another edition of this title.
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