Transnational Media and Contoured Markets: Redefining Asian Television and Advertising - Softcover
This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as StarTV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities.
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About the Author:
Amos Owen Thomas is an Associate Professor of International Business at the Maastricht School of Management, Netherlands, where he challenges graduate and undergraduate students to critique the globalisation of business and communications, economy and culture.
Review:
The book is an important contribution to understanding transition media in the context of globalising advertising. The book would be most useful for advertising practitioners and media planners, as well as to scholars undertaking research in the field of media globalization and advertising.
Author: Asian Journal of Social SciencesA really valuable contribution to the field of study.... The book provides an excellent analysis of changes in the media in Asia in the 1990s and explores the process of globalization in advertising as characterized by a hybrid of global and customized strategies.
Author: Media Asia"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Pvt. Ltd
- Publication date2018
- ISBN 10 0761934847
- ISBN 13 9780761934844
- BindingPaperback
- Edition number1
- Number of pages268
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
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ISBN 13: 9780761934844
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
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ISBN 13: 9780761934844
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