Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - Hardcover

Howard Schultz; Dori Jones Yang

Hardcover

ISBN 10: 0786863978 ISBN 13: 9780786863976

Publisher: Hyperion, 1997

Synopsis

The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. $300,000 ad/promo. Tour."

About this title

Review:

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

About the Author:

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

About this edition

• Publisher: Hyperion
• Publication date: 1997
• ISBN 10: 0786863978
• ISBN 13: 9780786863976
• Binding: Hardcover
• Number of pages: 351