The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market - Softcover

Siegel, David; Coffey, Timothy; Livingston, Gregory

Softcover

ISBN 10: 0793185998 ISBN 13: 9780793185993

Publisher: Kaplan Business, 2004

Synopsis

Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He shows how to find tweens at the grassroots level, how to create a tween product development roadmap, and how to use a range of media to influence tweens' beliefs, attitudes, and behavior. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

About this title

About the Author:

Dave Siegel has over 25 years of consumer packaged goods marketing and advertising experience under his belt. He has worked for category leaders Procter & Gamble, Cadbury Schweppes and Bristol-Myers Drackett. His role in launching and marketing the highly successful Super Soaker water toys earned him the American Marketing Association's National Award for Effective Advertising and Marketing - the Gold Effie.

 

Greg Livingston brings 16 years of advertising, direct marketing, and business development skills to the team. He has immersed himself in chocolate with the Nestle’s account and promoted family vacations for Sitmar Cruises. Greg speaks frequently around the country at youth marketing conferences and has been interviewed by numerous publications including Adweek and Advertising Age.

 

Tim Coffey's marketing career spans nearly 20 years and countless products and services. Today, he is CEO and Chairman of WonderGroup. As CEO, Tim has led the agency to become one of the fastest growing agencies in the country and has amassed a stable of national clients that reads like a ""who's who"" of brand marketers: Chiquita, Smucker's, Reebok, M&M/Mars, Kodak and Elmer's Glue.

About this edition

• Publisher: Kaplan Business
• Publication date: 2004
• ISBN 10: 0793185998
• ISBN 13: 9780793185993
• Binding: Paperback
• Number of pages: 240