Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series) - Softcover
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
"synopsis" may belong to another edition of this title.
Review:
This important publication will provide researchers and practitioners a compendium of the state-of-the-art literature to guide the development of future research and the design and implementation of science-based prevention practice in many public health fields.
—Alan Leshner, Ph.D.
Director, National Institute of Drug Abuse
"About this title" may belong to another edition of this title.
- PublisherPsychology Press
- Publication date2001
- ISBN 10 0805834788
- ISBN 13 9780805834789
- BindingPaperback
- Edition number1
- Number of pages320
- EditorCrano William D., Burgoon Michael, Oskamp Stuart
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780805834789
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Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series)
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Psychology Press
(2001)
ISBN 10: 0805834788
ISBN 13: 9780805834789
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