Communication Theory in the 21st Century: A Special Issue of mass Communication & Society - Softcover
As we move into the 21st century, there is little or no evidence to suggest that any particular theory or perspective will dominate the social sciences in general or the field of communication in particular. In fact, as we progress, the number and variety of theories will continue to grow. The four articles in this special issue are a testament to the fact that pluralism is in. They present various perspectives including cognitive (the third-person effect), structural (ethnic media), cultural (rebellion and ritual in disciplinary histories), and social psychological (uses and gratifications).
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- PublisherRoutledge
- Publication date2000
- ISBN 10 080589764X
- ISBN 13 9780805897647
- BindingPaperback
- Edition number1
- Number of pages160
- EditorDemers David
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Communication Theory in the 21st Century
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ISBN 10: 080589764X
ISBN 13: 9780805897647
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Communication Theory in the 21st Century: A Special Issue of Mass Communication & Society (Mass Communication and Society)
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: First or Reprint ] Publisher: Routledge Pub Date: 1/1/2000 Binding: Paperback Pages: 151 First or Reprint. Seller Inventory # 6610818
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