Selling Machine: How to Focus Every Member of Your Company on the Vital Business of Selling - Hardcover

Tuleja, Tad

3.6

5 ratings by Goodreads

9780812927177: Selling Machine: How to Focus Every Member of Your Company on the Vital Business of Selling

Hardcover

ISBN 10: 0812927176 ISBN 13: 9780812927177

Publisher: Crown Business, 1997

View all copies of this ISBN edition:

Using dozens of examples from some of America's best-run companies, the top executives of Miller Heiman, the world's leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling.

"synopsis" may belong to another edition of this title.

Review:

Selling Machine, by sales consultants Diane Sanchez and Stephen E. Heiman, advances a perfectly logical but all-too-rarely followed business concept: because sales revenue is the driving force behind practically every company, all employees should share responsibility for maximizing it. After working with major firms such as Coca-Cola, DuPont, Hallmark, and Chase Manhattan, the authors concluded that top companies actively encourage everyone--from top to bottom--to help the sales force do its job. The related principles that these firms adhere to are outlined and explained here, and then applied to the types of problems that salespeople face daily.

From the Inside Flap:

of examples from some of America's best-run companies, the top executives of Miller Heiman, the world's leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling.

"About this title" may belong to another edition of this title.