Independent Web consultants must have both technical smarts and sound business skills, and this do-it-all book cuts right to the chase on both fronts. The first section covers 37 business topics, including: financing and fees * guerrilla marketing, promotion, and sales * creating effective materials.
The second section is a primer on the latest and best technologies, including: XML, Voice XML, WAP, and PHP * spiders, robots, cookies, and search engines * chat, conference, and e-mail * Shockwave and Flash * and dozens more.
The book also features three entire chapters of sample letters, ready-to-use forms, sales scripts, and speeches; UNIX command and HTML quick-reference appendixes; and more than 100 screen shots, sidebars, and tips.
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Book Description Taschenbuch. Condition: Neu. 448 Seiten Neuwertiges Buch / als Geschenk geeignet/ Sofort verfügbar / Versand am folgenden Arbeitstag / Rechnung mit ausgewiesener MwSt. liegt bei / daily shipping worldwide with invoice / Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 205660