The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce) - Softcover

Nattrass, Brian; Altomare, Mary

Softcover

ISBN 10: 0865713847 ISBN 13: 9780865713840

Publisher: New Society Publishers, 1999

Synopsis

Employing a revolutionary science-based system for economical and environmental sustainability, The Natural Step for Business lays the groundwork for tomorrow's successful businesses.

About this title

About the Author:

Brian Nattrass is President of Innovation Strategies Inc.

Review:

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States-including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.-are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

About this edition

• Publisher: New Society Publishers
• Publication date: 1999
• ISBN 10: 0865713847
• ISBN 13: 9780865713840
• Binding: Paperback
• Number of pages: 240