Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, Fourth Edition - Softcover
Offers small business owners marketing tips, including strategies for attracting new customers and turning dissatisfied customers into loyal supporters.
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About the Author:
Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the coordinator of the Briarpatch, a network of small businesses that espouse common values. He also runs a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass) and Citizen Legislature (with Callenbach, Banyan Tree).
Review:
Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films, business consulting, and writing. An artist and gardener, she is currently vice president of the private nonprofit, the Sonoma Land Trust. Sally is the author of Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy (with Selwyn, Pocket Books), Running a One-Person Business (with Whitmyer, Ten Speed Press), The Seven Laws of Money (with Phillips, Pocket Classics), Honest Business (with Phillips, Pocket Classics), The Briarpatch Book (ed. with Phillips, New Glide) and Marketing Without Advertising (with Phillips, Nolo).
If you've got something to sell, this book is a valuable reference... -- Paul Tulenko, Cleveland Plain Dealer
straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers. -- Business Life
straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers. -- Business Life
"About this title" may belong to another edition of this title.
- PublisherNolo
- Publication date2003
- ISBN 10 0873379306
- ISBN 13 9780873379304
- BindingPaperback
- Number of pages240
- EditorRepa Barbara Kate
- Rating
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