Virus of the Mind: The New Science of the Meme - Hardcover

Brodie, Richard

Hardcover

ISBN 10: 0963600117 ISBN 13: 9780963600110

Publisher: Integral Pr, 1995

Synopsis

Book by Brodie, Richard

About this title

Review:

If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.

Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes.

About the Author:

      Richard Brodie is best known as the original author of Microsoft Word. His self-help book, Getting Past OK, is an international bestseller. His groundbreaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including The Oprah Winfrey Show.

Richard continues to pursue wide and varied interests, which he occasionally blogs about.

About this edition

• Publisher: Integral Pr
• Publication date: 1995
• ISBN 10: 0963600117
• ISBN 13: 9780963600110
• Binding: Hardcover
• Edition number: 1
• Number of pages: 251