Digital Bacon: Make Your Online Presence Irresistibly Attractive - Softcover

Alex Rodriguez

Softcover

ISBN 10: 0990642402 ISBN 13: 9780990642404

Publisher: Ymmy Marketing, LLC, 2014

Synopsis

After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle.
In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.Five reasons to read this book: 

1. You will learn the five qualities that can make your brand sizzle online.
2. You will discover how to refine your offer and its promotion for maximum attraction.
3. You will have a clear and proven roadmap to build your best digital presence.
4. You will learn how to produce the most creative ideas for promoting your product or service.
5. You will have a menu of tactics and strategies that work today.

The book includes freely downloadable templates, extended articles, and other recommended resources.
"Alex doesn't know how to diet, because this book is fat with ideas, concepts, and work for you to do." 
--Chris Brogan, best-selling author of "Trust Agents" and "The Freaks Shall Inherit The Earth"

About this title

From the Author:

I've written this book for two main reasons.
First, I recognized a very wide chasm between the way many businesses are carrying their brand online, and the most successful and profitable promotional efforts. Whether because of misunderstanding or confusion, someone needed to clarify the process that has worked and still works today, so that business owners have a fair chance to compete in the digital marketplace.
Second, I was dismayed to notice that a great number of books on digital marketing are either philosophically-driven -- that is, they revolve around a core statement, and drive the same statement for two or three hundred pages -- or more towards the pragmatic end of the scale, although many times outdated, tedious, and unfortunately focused on the 80% that produces 20% or less of the results, rather than the other way around.
In Digital BACON, I have strived to put forth a different book, one that is filled with proven principles toward business success, but at the same time easy enough to consume by any entrepreneur, business owner, or marketing manager. 

From the Back Cover:

"Alex doesn't know how to diet, because this book is fat with ideas, concepts, and work for you to do."--Chris Brogan
Why do some brands have such a successful online presence, while the rest just struggle?
Do they have bigger budgets?
Do they have greater brand power?
Are they just lucky?
Not necessarily... But they do have BACON!
After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle.
In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.
In this book, you'll learn:

• Whether your product/service will sell before going online. (page 35)
• 19 pages of digital tactics that work today. (page 89)
• How to make Web visitors do exactly what you want. (page 139)
• The checklist you must follow before launching a new website. (page 168)

...And much more.

About this edition

• Publisher: Ymmy Marketing, LLC
• Publication date: 2014
• ISBN 10: 0990642402
• ISBN 13: 9780990642404
• Binding: Paperback
• Edition number: 1
• Number of pages: 198
• Illustrator: Nathan Rodriguez