The Broadcasting Years, 1958-1989: Memoir of a Television Pioneer - Softcover
In his sixth memoir, award-winning author and television broadcast pioneer, William L. McGee, recounts his 32-year career in broadcast sales and advertising.
Written in his signature straightforward and journalistic style, the former Montana cowboy-turned star salesman delivers a chronological and factual account of his work in an industry known for its competitive edge, and his rise in the field as an innovator in broadcast sales and co-operative advertising. McGee takes the reader behind the scenes on the other side of the television camera into his "Mad Men" world with its creativity, deadlines, excitement, too much travel, and many martini lunches.
The memoir is well-organized and chronicles McGee's career in four parts:
Part I: Syndicated Television Program Sales, 1958-1962
Part II: National Radio and Television Station Rep, 1962-1967
Part III: Television Station Management, 1968-1970
Part IV: The BMC Story, 1971-1989
In 1982, McGee was recognized as a "Broadcast Pioneer...who has served the great cause of broadcasting since 1958."
William L. McGee's writing career has spanned six decades. He has written 22 books;nine of them with his co-author/wife Sandra V. McGee. Visit WilliamMcGeeBooks.com.
Written in his signature straightforward and journalistic style, the former Montana cowboy-turned star salesman delivers a chronological and factual account of his work in an industry known for its competitive edge, and his rise in the field as an innovator in broadcast sales and co-operative advertising. McGee takes the reader behind the scenes on the other side of the television camera into his "Mad Men" world with its creativity, deadlines, excitement, too much travel, and many martini lunches.
The memoir is well-organized and chronicles McGee's career in four parts:
Part I: Syndicated Television Program Sales, 1958-1962
Part II: National Radio and Television Station Rep, 1962-1967
Part III: Television Station Management, 1968-1970
Part IV: The BMC Story, 1971-1989
In 1982, McGee was recognized as a "Broadcast Pioneer...who has served the great cause of broadcasting since 1958."
William L. McGee's writing career has spanned six decades. He has written 22 books;nine of them with his co-author/wife Sandra V. McGee. Visit WilliamMcGeeBooks.com.
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Review:
"In the seventies, Bill McGee enticed me to be on the creative team for what turned out to be two highly-successful broadcast sales presentation films, Get It On! Get It On Radio Now!! and How To Make Effective Low-Cost Television Commercials. These films were the first of their kind in the industry and just one of Bill's many innovative sales ideas which have earned him the title of 'father of modern broadcast marketing.'"
- Robert C. Pritikin, Award-winning advertising executive and author of Christ was an Ad Man
"Bill McGee revolutionized electronic media sales. His creative approach, focusing on retail sales cycles and local sales promotions using co-op dollars to switch a portion of the retailer's newspaper ad budget to broadcasting, was a paradigm shift. Today, many of those same techniques are used in large and small markets. I will forever be indebted to Bill McGee, my mentor."
- Elaine Clark, former Co-op Director, Jefferson-Pilot Retail Services
"As someone who spent a long career in advertising, I highly recommend this book for anyone considering a career in communications. It gives you a good understanding of the ups and downs of both business and life."
- Joel Lewis, Lewis & Partners Advertising
"William L. McGee spent three-plus decades in the broadcasting business, initially selling syndicated shows, then helping launch KBHK in San Francisco, managing stations, and finally launching his own ad sales outfit, Broadcast Marketing Company.
A cowboy before he worked in television, McGee is a prolific memoirist. He's written books about several chapters of his life, including "Montana Memoir: The Hardscrabble Years, 1925-1942"; "Bluejacket Odyssey, 1942-1946, Guadalcanal to Bikini"; "Operation Crossroads, Lest We Forget! An Eyewitness Account, Bikini Atomic Bomb Tests 1946"; and "The Divorce Seekers: A Photo Memoir of a Nevada Dude Wrangler, 1947-1949".
McGee, who is 93, publishes his books through BMC Publications. His wife Sandra is his co-author. . . .
"The Broadcasting Years" begins with McGee toiling at a dude ranch in Reno, and shifting to television sales after meeting director Norman Tokar. Much of "The Broadcasting Years" reads a bit dry, though McGee does offer a somewhat compelling glimpse at another era in television, when the martinis flowed during lunch, and the local newspaper was viewed as the enemy of television.
McGee took painstaking notes from his time in television. . . . but he never completely breaks from his cowboy past, leavening the boardroom anecdotes with climbs of Mount Everest and Mount McKinley, hikes through the wilds of Hawaii, and river rafting in Colorado.
A natural raconteur, McGee comes across as a likable chap, with some hard-earned business lessons to pass along. It's a little hard to imagine the book's readership extending beyond those who work in local TV sales-or those who know McGee. But his writing is engaging, and the book moves quickly."
- Broadcasting & Cable, Michael Malone
"THE BROADCASTING YEARS brings back great memories of co-workers and friends from a glorious past when I was in the business and when advertising and broadcasting in San Francisco were the center of my universe. . . . Considering I only got one mention in the book (the fragile ego takes yet another hit), this is a story of a remarkable individual, who we called 'Bill McGee from Tennessee' even though he was from Montana. McGee's broadcasting memoir explains that succeeding in broadcasting and advertising takes more than just being a pretty face with a great personality. Darn, I wish I had known that then."
- Howard "Howie" Reed, former San Francisco advertising executive and author of One night, while out Drinking with the Fat Swede
- Robert C. Pritikin, Award-winning advertising executive and author of Christ was an Ad Man
"Bill McGee revolutionized electronic media sales. His creative approach, focusing on retail sales cycles and local sales promotions using co-op dollars to switch a portion of the retailer's newspaper ad budget to broadcasting, was a paradigm shift. Today, many of those same techniques are used in large and small markets. I will forever be indebted to Bill McGee, my mentor."
- Elaine Clark, former Co-op Director, Jefferson-Pilot Retail Services
"As someone who spent a long career in advertising, I highly recommend this book for anyone considering a career in communications. It gives you a good understanding of the ups and downs of both business and life."
- Joel Lewis, Lewis & Partners Advertising
"William L. McGee spent three-plus decades in the broadcasting business, initially selling syndicated shows, then helping launch KBHK in San Francisco, managing stations, and finally launching his own ad sales outfit, Broadcast Marketing Company.
A cowboy before he worked in television, McGee is a prolific memoirist. He's written books about several chapters of his life, including "Montana Memoir: The Hardscrabble Years, 1925-1942"; "Bluejacket Odyssey, 1942-1946, Guadalcanal to Bikini"; "Operation Crossroads, Lest We Forget! An Eyewitness Account, Bikini Atomic Bomb Tests 1946"; and "The Divorce Seekers: A Photo Memoir of a Nevada Dude Wrangler, 1947-1949".
McGee, who is 93, publishes his books through BMC Publications. His wife Sandra is his co-author. . . .
"The Broadcasting Years" begins with McGee toiling at a dude ranch in Reno, and shifting to television sales after meeting director Norman Tokar. Much of "The Broadcasting Years" reads a bit dry, though McGee does offer a somewhat compelling glimpse at another era in television, when the martinis flowed during lunch, and the local newspaper was viewed as the enemy of television.
McGee took painstaking notes from his time in television. . . . but he never completely breaks from his cowboy past, leavening the boardroom anecdotes with climbs of Mount Everest and Mount McKinley, hikes through the wilds of Hawaii, and river rafting in Colorado.
A natural raconteur, McGee comes across as a likable chap, with some hard-earned business lessons to pass along. It's a little hard to imagine the book's readership extending beyond those who work in local TV sales-or those who know McGee. But his writing is engaging, and the book moves quickly."
- Broadcasting & Cable, Michael Malone
"THE BROADCASTING YEARS brings back great memories of co-workers and friends from a glorious past when I was in the business and when advertising and broadcasting in San Francisco were the center of my universe. . . . Considering I only got one mention in the book (the fragile ego takes yet another hit), this is a story of a remarkable individual, who we called 'Bill McGee from Tennessee' even though he was from Montana. McGee's broadcasting memoir explains that succeeding in broadcasting and advertising takes more than just being a pretty face with a great personality. Darn, I wish I had known that then."
- Howard "Howie" Reed, former San Francisco advertising executive and author of One night, while out Drinking with the Fat Swede
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- PublisherBMC Publications
- Publication date2018
- ISBN 10 0998463531
- ISBN 13 9780998463537
- BindingPaperback
- Number of pages215
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