Marketing Research Essentials - Softcover

McDaniel Jr., Carl; Gates, Roger

9781118249321: Marketing Research Essentials
Softcover
ISBN 10: 1118249321 ISBN 13: 9781118249321
Publisher: Wiley, 2012
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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  • PublisherWiley
  • Publication date2012
  • ISBN 10 1118249321
  • ISBN 13 9781118249321
  • BindingPaperback
  • Number of pages480
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