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Each chapter opens with a summary, followed by an interview with the author of that chapter, learning objectives and key issues, ending with a conclusion, further recommended reading and matters for discussion.
Clear, non-technical language is used throughout, and jargon is avoided. The book is divided into four sections: Part 1 The Media Environment looks at the history, culture and context within which the media manager operates. Part 2 Management theories and their applications to the media industry; Part 3 Media management in practice – some case studies for discussion and evaluation, Part 4 Media Management in Action.
"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9781138148796
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Book Description Hardcover. Condition: Brand New. 416 pages. 9.21x6.14x1.45 inches. In Stock. This item is printed on demand. Seller Inventory # __1138148792
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter Block, William Houseley, Tom Nicholls, Ron SouthwellManaging in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theorie. Seller Inventory # 595378083
Book Description Hardcover. Condition: Brand New. 416 pages. 9.21x6.14x1.45 inches. In Stock. Seller Inventory # x-1138148792