Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio) - Hardcover
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
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- PublisherRoutledge
- Publication date2016
- ISBN 10 1138212504
- ISBN 13 9781138212503
- BindingHardcover
- Edition number1
- Number of pages220
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Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio)
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Routledge 2016-09-23
(2016)
ISBN 10: 1138212504
ISBN 13: 9781138212503
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert J.E. SilveryThis book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop way. Seller Inventory # 595383769
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Book Description Hardcover. Condition: Brand New. 222 pages. 9.29x6.06x0.71 inches. In Stock. Seller Inventory # __1138212504
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