ISE Business and Administrative Communication - Softcover

Locker, Kitty; Mackiewicz, Jo; Kienzler, Donna

Softcover

ISBN 10: 1260288382 ISBN 13: 9781260288384

Publisher: McGraw-Hill Education, 2018

Synopsis

ISBN: 9781260288384 is an International Student Edition of Business and Administrative Communication 12th Edition by  Kitty O. Locker, Jo Mackiewicz, Donna S. Kienzler This ISBN 9781260288384 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes. BAC Is FlexibleThe 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they'd arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations. BAC Is SpecificThe 12th edition of BAC retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples.  BAC Is InterestingAnecdotes and examples from a variety of fields show business communication at work.  BAC Is ComprehensiveBAC covers international communication, communicating across cultures in this country, ethics, collaborative writing, organizational cultures, visuals and data displays, and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments. BAC Is Up-to-DateThe 12th edition of BAC incorporates the latest business communication research and cases. 

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2018
• ISBN 10: 1260288382
• ISBN 13: 9781260288384
• Binding: Paperback
• Number of pages: 672