Entrepreneurship: Pearson New International Edition - Softcover

Lambing

Softcover

ISBN 10: 1292040009 ISBN 13: 9781292040004

Publisher: Lambing

Synopsis

 For courses in Entrepreneurship and Small Business Management.  At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

About this title

About the Author:

Lois Lowry, author of over twenty novels and twice winner of the Newbery Medal (for The Giver and Number the Stars), was born on 20 March 1937 in Hawaii. Her father was an Army dentist and the family lived all over the world. Now divorced, she lives in West Cambridge with her dog, Bandit, and spends weekends in her nineteenth-century farmhouse in New Hampshire.

About this edition

• Publisher: Lambing
• ISBN 10: 1292040009
• ISBN 13: 9781292040004
• Binding: Paperback