Strategic Management and Competitive Advantage Concepts, Global Edition - Softcover

BARNEY

9781292057675: Strategic Management and Competitive Advantage Concepts, Global Edition

Softcover

ISBN 10: 129205767X ISBN 13: 9781292057675

Publisher: Pearson Education, 2014

NOTE: This ISBN Includes Concepts. It does not include CASES.

For courses in strategy and strategic management.

Core strategic management concepts without the excess.

This ISBN is for "Strategic Management and Competitive Advantage: Concepts (5th Edition)"
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Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN. Instructors, contact your Pearson representative for more information.

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