Bundle: Small Business Management: Launching & Growing Entrepreneurial Ventures, Loose-Leaf Version, 18th + MindTap Management, 1 term (6 months) Printed Access Card

Longenecker, Justin G.; Petty, J. William; Palich, Leslie E.; Hoy, Frank

ISBN 10: 1305937694 ISBN 13: 9781305937697

Publisher: Cengage Learning, 2016

Synopsis

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Small Business Management: Launching & Growing Entrepreneurial Ventures, 18th and access to MindTap Management for 1 term (6 months) via printed access card. MindTap Management provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface.

About this title

About the Author:

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

About this edition

• Publisher: Cengage Learning
• Publication date: 2016
• ISBN 10: 1305937694
• ISBN 13: 9781305937697
• Binding: Product Bundle
• Number of pages: 712