The End of Corporate Imperialism (Harvard Business Review Classics) - Softcover
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.
By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.
By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.
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About the Author:
C. K. Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, at the University of Michigan. Kenneth Lieberthal is a professor of political science, the William Davidson Professor of Business Administration, and a distinguished fellow and director for China at the William Davidson Institute at the University of Michigan.
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- PublisherHarvard Business Press
- Publication date2008
- ISBN 10 1422179737
- ISBN 13 9781422179734
- BindingPaperback
- Number of pages66
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The end of corporate imperialism
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Harvard Business School Press, Boston
(2008)
ISBN 10: 1422179737
ISBN 13: 9781422179734
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