Essentials of Marketing - Softcover
The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment, and offers compelling examples of business-to-business marketing principles, and examples of marketing through channel structures from the producer to the end consumer.
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- PublisherAtomic Dog Pub Inc
- Publication date2008
- ISBN 10 142662736X
- ISBN 13 9781426627361
- BindingPaperback
- Edition number3
- Number of pages753
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Essentials of Marketing
Published by
Atomic Dog
(2008)
ISBN 10: 142662736X
ISBN 13: 9781426627361
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Paperback
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Book Description Paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-142662736X-3
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