Milady's Standard Esthetics: Fundamentals - Hardcover

Gerson, Joel

9781435433342: Milady's Standard Esthetics: Fundamentals

Hardcover

ISBN 10: 1435433343 ISBN 13: 9781435433342

Publisher: Milady Pub Corp, 2008

Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.

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About the Author:

Joel Gerson has been called the "Master of Skin Care Education" because he is a firm believer in education; as a teacher of skin care, facial treatments, and makeup, he has developed a number of educational audio-visual teaching aids. Mr. Gerson also travels extensively throughout the United States, Europe, and the Far East presenting educational seminars and lectures. He has served as a consultant for a number of major manufacturers working on product development for the industry, and his educational concepts have been presented at major cosmetology shows. Mr. Gerson's professional credits include: Resident makeup artist for The House of Revlon, NY, Spokesman for Lever Brothers, NY, Vice President of Education for Christine Valmy, Inc., NY, Technical Director for the International School for Estheticians and Makeup Specialists, NY. Mr. Gerson is a licensed cosmetologist and holds a teaching license for Esthetics, Scientific Facial Treatments, and Makeup from the University of the State of New York.

Review:

The text is truly the "Estheticians textbook". The past texts were adequate, but it is obvious that this text was written and sanctioned by true esthetic professionals who have actually worked in the field.

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