Marketing Ethics (SAGE Library in Marketing) - Hardcover
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors′ introduction provides an overview of the literature included in the set as well as identifying directions for future research.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2012
- ISBN 10 1446208109
- ISBN 13 9781446208106
- BindingHardcover
- Edition number1
- Number of pages2096
- EditorSmith N Craig, Murphy Patrick E.
Buy New
Learn more about this copy
US$ 878.47
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Ethics
Published by
SAGE Publications Ltd
(2012)
ISBN 10: 1446208109
ISBN 13: 9781446208106
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781446208106
Buy New
US$ 878.47
Convert currency
Stock Image
Marketing Ethics
Published by
SAGE Publications Ltd
(2012)
ISBN 10: 1446208109
ISBN 13: 9781446208106
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781446208106
Buy New
US$ 887.18
Convert currency
Stock Image
Marketing Ethics (Hardcover)
Published by
Sage Publications Ltd, London
(2012)
ISBN 10: 1446208109
ISBN 13: 9781446208106
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice.The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic. Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions. Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content. Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level. This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781446208106
Buy New
US$ 956.27
Convert currency
Stock Image
Marketing Ethics
Published by
Sage Pubns Ltd
(2012)
ISBN 10: 1446208109
ISBN 13: 9781446208106
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Hardcover. Condition: Brand New. five-volume set edition. 2096 pages. 10.00x6.75x6.00 inches. In Stock. Seller Inventory # __1446208109
Buy New
US$ 1,251.59
Convert currency