Creating the Viewer: Market Research and the Evolving Media Ecosystem - Softcover
- PublisherUniversity of Texas Press
- Publication date2024
- ISBN 10 1477329064
- ISBN 13 9781477329061
- BindingPaperback
- Number of pages328
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
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(2024)
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ISBN 13: 9781477329061
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Creating the Viewer
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CreatingtheViewer Format: Paperback
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
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University of Texas Press
(2024)
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ISBN 13: 9781477329061
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
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University of Texas Press
(2024)
ISBN 10: 1477329064
ISBN 13: 9781477329061
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Creating the Viewer (Paperback)
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(2024)
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Book Description Paperback. Condition: new. Paperback. A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show ideation, providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781477329061
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
Published by
University of Texas Press
(2024)
ISBN 10: 1477329064
ISBN 13: 9781477329061
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Creating the Viewer Market Research and the Evolving Media Ecosystem
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(2024)
ISBN 10: 1477329064
ISBN 13: 9781477329061
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Book Description Paperback. Condition: Brand New. 288 pages. 9.01x6.01x1.20 inches. In Stock. Seller Inventory # __1477329064
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Creating the Viewer: Market Research and the Evolving Media Ecosystem (eng)
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(2024)
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
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(2024)
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ISBN 13: 9781477329061
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781477329061
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