Death on the Blue Ocean - Softcover
"I can't remember the last time I laughed out loud while reading subject material like this - this is a highly entertaining business book."
Rachel - Editor
Being a start-up and betting on a Blue Ocean Strategy is rarely a winning concept. By trying to develop a new market while at the same time as also trying to create a new and novel technology to answer the question nobody yet has asked, you are in for a rough ride.
But large companies have enough muscle to handle both market and technical risk, right? All you need to do in to adopt the entrepreneurial models and frameworks preached by the high priests of Silicon Valley. Models such as Business Model Generation by Steve Blank, Alexander Osterwalder et al. At the same time, if you develop your prototype according to the principles of the Lean Startup where Eric Ries is the poster child, you should be ok, right? And with all this talk of Blue Ocean Strategies, all I need is a huge underserved market to jump into?
But wait! Why is it that even when adopting an entrepreneurial mindset and strategizing market entry principles ad nauseam, the rate of failed ventures within large companies continues to reach new alarming heights?
What if, outside of market and technical risk, there is another dimension of risk? A dimension of risk, the ThirdRisk®, which has been forever lurking in corporate boardrooms and office corridors. A dimension of risk that gets the best of ventures killed and the most moronic of managers their very own corner office...
This book is meant to act as a guide for budding corporate entrepreneurs, innovators and managers. It is an entertaining read which also includes both a weather tested framework for intrepreneurial management and illustrative case studies.
Rachel - Editor
Being a start-up and betting on a Blue Ocean Strategy is rarely a winning concept. By trying to develop a new market while at the same time as also trying to create a new and novel technology to answer the question nobody yet has asked, you are in for a rough ride.
But large companies have enough muscle to handle both market and technical risk, right? All you need to do in to adopt the entrepreneurial models and frameworks preached by the high priests of Silicon Valley. Models such as Business Model Generation by Steve Blank, Alexander Osterwalder et al. At the same time, if you develop your prototype according to the principles of the Lean Startup where Eric Ries is the poster child, you should be ok, right? And with all this talk of Blue Ocean Strategies, all I need is a huge underserved market to jump into?
But wait! Why is it that even when adopting an entrepreneurial mindset and strategizing market entry principles ad nauseam, the rate of failed ventures within large companies continues to reach new alarming heights?
What if, outside of market and technical risk, there is another dimension of risk? A dimension of risk, the ThirdRisk®, which has been forever lurking in corporate boardrooms and office corridors. A dimension of risk that gets the best of ventures killed and the most moronic of managers their very own corner office...
This book is meant to act as a guide for budding corporate entrepreneurs, innovators and managers. It is an entertaining read which also includes both a weather tested framework for intrepreneurial management and illustrative case studies.
"synopsis" may belong to another edition of this title.
About the Author:
Rickard Damm and Matthew Doerner-Miller met during their MBA studies at the Stockholm School of Economics.
With decades of combined experience from Entrepreneurship, Innovation and Strategy work in both large and small companies across the globe they came to understand that they simply had to write THE book... A book that explores the reason to why blue oceans are not always so blue and why corporate ventures that have everything going for them anyway end up failing.
With decades of combined experience from Entrepreneurship, Innovation and Strategy work in both large and small companies across the globe they came to understand that they simply had to write THE book... A book that explores the reason to why blue oceans are not always so blue and why corporate ventures that have everything going for them anyway end up failing.
"About this title" may belong to another edition of this title.
- PublisherCreateSpace Independent Publishing Platform
- Publication date2013
- ISBN 10 1492836109
- ISBN 13 9781492836100
- BindingPaperback
- Number of pages174
- IllustratorTim Kirby
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Death on the Blue Ocean
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ISBN 10: 1492836109
ISBN 13: 9781492836100
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Death on the Blue Ocean
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Death on the Blue Ocean
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Death on the Blue Ocean
Published by
CreateSpace Independent Publishing Platform
(2013)
ISBN 10: 1492836109
ISBN 13: 9781492836100
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Softcover
Quantity: 5
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Book Description Condition: New. Tim Kirby (illustrator). Seller Inventory # 20327714-n
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