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"I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the jhealth services field. I highly recommend this book and compliment the authors for their important contributions to our field." Dr Barry Greene, University of Iowa
". . .the definitive text on strategic management in healthcare" Dr Janet E. Perter, University of NC at Chapel Hill
Swayne, Duncan, and Ginter present methods to develop and document a plan of action through strategic planning and illustrate how, as managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, and situational analysis. They demonstrate how strategic management maps can provide the direction needed for successful implementation.
In this new edition, all chapters have been revised and contain new or updated Introductory Incidents and Perspectives. Appendix A has been revised to match the new model of strategic thinking, planning, and managing the strategic momentum. Twenty real–life case studies, including nine new cases and three updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals.
The text is supported by PowerPoint slides and an Instructors Manual. Visit www.blackwellpublishing.com/swayne for details.
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