Marketing Planning Guide - Hardcover

Stevens, Robert E.; Loudon, David L.; Warren, William E.

Hardcover

ISBN 10: 1560240830 ISBN 13: 9781560240839

Publisher: Haworth Pr Inc, 1991

Synopsis

With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers.

About this title

About the Author:

Wrenn is Assistant Professor of Marketing at Indiana University, Bloomington. He earned his PhD in marketing from Northwestern University, Bloomington.

Review:

"MANY KINDS OF READERS WILL FIND THIS BOOK USEFUL." -- Dawn Iacobucci, PhD, Professor of Marketing, University of Pennsylvania, Wharton

"THE WORKSHEETS IN THE APPENDICES ARE EXCELLENT TOOLS TO HELP STUDENTS understand how a marketing plan is written." -- Deirdre Bird, PhD, Assistant Professor of Marketing, Providence College

About this edition

• Publisher: Haworth Pr Inc
• Publication date: 1991
• ISBN 10: 1560240830
• ISBN 13: 9781560240839
• Binding: Hardcover
• Number of pages: 289