Retailing Principles: A Global Outlook - Hardcover
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.
"synopsis" may belong to another edition of this title.
About the Author:
Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2002
- ISBN 10 1563671921
- ISBN 13 9781563671920
- BindingHardcover
- Edition number1
- Number of pages608
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