Marketing: Relationships, Quality, Value - Hardcover
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
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- PublisherWorth Publishers
- Publication date1996
- ISBN 10 1572591447
- ISBN 13 9781572591448
- BindingHardcover
- Edition number1
- Number of pages768
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MARKETING RELATIONSHIPS QUALITY VALUE (HB 1997)
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MARKETING RELATIONSHIPS QUALITY VALUE (HB 1997)
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MARKETING RELATIONSHIPS QUALITY VALUE (HB 1997)
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ISBN 13: 9781572591448
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MARKETING RELATIONSHIPS QUALITY VALUE (HB 1997)
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Worth Publishers
(1996)
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ISBN 13: 9781572591448
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Hardcover
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-49211
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Marketing: Relationships, Quality, Value
Published by
Worth Publishers
(1996)
ISBN 10: 1572591447
ISBN 13: 9781572591448
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Hardcover
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