Managing Across Borders: The Transnational Solution - Softcover

Bartlett, Christopher A.; Ghoshal, Sumantra

Softcover

ISBN 10: 1578517079 ISBN 13: 9781578517077

Publisher: Harvard Business Review Press, 2002

Synopsis

Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".

About this title

Review:

The second edition of Managing Across Borders: The Transnational Solution, by Christopher A. Bartlett of the Harvard Business School and Sumantra Ghoshal of the London Business School, is a dynamic update of the authors' pioneering research into management on a global stage. Even more timely now than when it was originally conceived over a decade ago, the book--which was previously published in nine languages and adapted into a video program--remains singularly focused on the ways that this important organizational form is changing the playing field for all types of corporate enterprises. Along with their original look at the relevant operations of nine companies, however, the authors have now also incorporated a new section called "The Transformational Challenge," which charts how several other firms have been implementing the concepts that were described in their initial work. By fully describing these additional examples drawn from today's emerging international business community, as well as including a new "application handbook" so readers can more effectively translate their ideas into actions, Bartlett and Ghoshal have improved their advice on topics such as competition, flexibility, diversity, and commitment. -- Howard Rothman

From the Publisher:

The first edition of Managing Across Borders: The Transnational Solution has been translated into nine languages and adapted into a video program.

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2002
• ISBN 10: 1578517079
• ISBN 13: 9781578517077
• Binding: Paperback
• Edition number: 2
• Number of pages: 416